Boy Meets Car

Description

This was a long-running flash-based education piece for first time car buyers for Scion. The narrative is from the perspective of a character named Drew, and the journal chronicles his experience preparing his car options, the finance arrangements, and it linked out to the various calculators and tools Scion offers for assistance in purchasing a car. This piece survived several Scion.com redesigns.

Agency

  • Dentsu

Client

  • Scion

Industry